15th Suzhou Creative & Design Cultural Industry Expo to open on Sept 29

The 15th Suzhou Creative & Design Cultural Industry Expo will be held at the Suzhou International Expo Centre苏州国际博览中心 from September 29 to October 2. Under the theme "Cultural Innovation Brings a Better Life," the event will draw nearly 500 exhibitors from more than 30 countries and regions, as well as from 31 provinces, autonomous regions and municipalities across China.

The expo features core exhibition zones including Future of Cultural Creativity, Museum Collection Cultural Creative Products, Theme Park Cultural Creative Products, Global Selections, Media Cultural Creativity, City Cultural Creativity, and Emerging Designer Brands. It will showcase the debut of leading IPs, new consumption scenarios and AI innovation achievements, alongside multiple forums and business matchmaking events.

In the Museum Collection Cultural Creative Products Zone, Yungang Grottoes, Zhengzhou Museum and Liaoning Provincial Museum will unveil new products, while the Tibet Museum and other museums from western China will participate in the exhibition for the first time, bringing cultural creative products infused with plateau culture.

File photo/WeChat ID: isuzhoume

In the Theme Park Cultural Creative Products Zone, brands such as China Dinosaur Land, Nanjing Hongshan Forest Zoo, Niushoushan and Suzhou Amusement Land will be showcased.

For trendy toys and animation, IPs such as Marsupilami, Little Raccoon and CCTV Animation will be featured prominently. The Future of Cultural Creativity Zone will present award-winning works from the 2026 Suzhou International Cultural & Creative Awards, highlighting cutting-edge achievements in digital art, AIGC and immersive experiences.

File photos/WeChat ID: isuzhoume

In addition, the Gusu Prosperity Fair will bring together cultural creative products, tea beverages, light bites and interactive performances, creating a leisure cultural space that blends everyday vibrancy with design sensibility.

File photo/WeChat ID: isuzhoume

As a benchmark expo in China's creative design industry, the Suzhou Creative & Design Cultural Industry Expo has been held for 14 consecutive editions. It has served more than 7,500 exhibitors, set up 81 sub-venues, hosted 128 industry events, attracted over 1.8 million visitors, and facilitated more than 8,000 industry cooperation projects, with media impressions for a single edition exceeding 160 million.