do you have any information about activities of lantern festival?

The 15th day of the first Chinese lunar month is celebrated as the Lantern Festival, which falls on February 26 this year. As the Lantern Festival customarily marks the end of Chinese New Year celebrations, various festivities in Suzhou usually reach a climax on the day.

Apart from colorful lanterns and interesting lantern riddles, this year’s Lantern Festival in Suzhou also features extra promotional events, live-streamed shows and tasty foods as it coincides with the “Shopping Suzhou” activities.

“Double 12 Suzhou Shopping Festival”Lantern Festival Themed Promotional Activities Features

1. Colored Lanterns in Ancient Streets and Towns

Online travel agency Travelgo (同程旅行) will work with nearly a hundred scenic spots and offer discounted tickets (as much as 50% off). Coupons will be available to those who solve lantern riddles online.

The 20th Ancient Xumen Gate Lantern Show will kick off and people can appreciate lanterns on site and solve lantern riddles online.

Jinxi Ancient Town (锦溪古镇), Zhouzhuang Ancient Town (周庄古镇), Lili Ancient Town (黎里古镇), Tongli Ancient Town (同里古镇), Zhenze Ancient Town (震泽古镇), etc. will hold Lantern Festival themed events including eating yuanxiao (sticky rice balls), lantern riddles, online performances, etc.

2.Live-streamed Shows

Internet influencers will introduce local time-honored food brands in Suzhou via such smart phone Apps as Taobao (淘宝), Alipay (支付宝), ele.me (饿了么) and Koubei (口碑). 

Multiple food and tourism themed shows will be broadcast live on Douyin App. There will be a special online session focusing on time-honored brands in Wujiang District, too.

3. Delicacies

Meituan (美团) will launch a series of promotional events, covering food, hotel, tickets, beauty care and parent-kid products.

Foods like sticky rice balls and Chinese rice pudding will be priced at as low as RMB0.99 yuan (using coupons) on Shihang Shengxian (食行生鲜).

Dingdong Maicai (叮咚买菜) App will release lantern riddles online and also a return-to-work supplies guide.

Benefits

A wide variety of promotional events will be available all over Suzhou. For more details, consumers can go to major shopping areas (Jinji Lake, Shilu, Shishan, etc.) and visit online platforms (JD, Suning, Fresh Hema, etc.). Besides, supermarkets such as RT-Mart, Vanguard and Metro and gas stations in the city will also offer benefits to consumers.

Expectations

Residents in Suzhou can expect more intelligent, exciting and quality consumption experiences in the year to come. 

★In the name of “Digital Block Koubei Street” (Word-of-mouth Street, a brand created by Alibaba in cooperation with local governments), Guanqian Street will revolve around eating, accommodation, tour, shopping and entertainment and combine online and offline services.

★The “Hongqiao Pinhui Suzhou Port” project will be launched in the first half of 2021. It will be much easier for the city’s residents to buy CIIE products and specialty products from the countries along the Belt and Road.

★The Costco store in SND, as the second Costco branch in the Chinese mainland, will be opened in December, 2021.

★Suzhou Joy City Breeze Shopping Mall in Xiangcheng District is scheduled to open for business in August, 2021.

★Wuzhong District will turn 300,000 square meters of underground spaces into a commercial complex that is seamlessly connected to Suzhou Rail Transit stations.

★Tianhong Shopping Mall branches in Changshu and Kunshan are anticipated to start business in late 2021.